The Problem

A nationwide short term training provider set goals to increase the scale, enrollment, and revenue of their flagship program. After making substantial investment in building robust training programs and generating positive student outcomes, the organization needed to focus on a way to streamline onboarding and program distribution to scale. After increased marketing efforts led to 20,000+ applicants per month, the organization identified increasing conversion from application → enrollment as the biggest lever for growth.

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The Solution

To enable scalable growth and capture the upside of an increased marketing budget, the organization partnered with GetScale to add systematically timed one-on-one conversations to identify the unique questions, concerns, and motivations of each applicant before building a success plan to help them reach their goals. Each success plan involved reviewing why the applicant was interested in the program, how the training could improve their life, and establishing clear next steps to make their deposit payment.

With the solution in place, GetScale and the organization ran an A/B test to measure the impact of the improved onboarding + conversion process.

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The Results

Over the course of a 3 month A/B test, GetScale increased the organization’s applicant → enrollment conversion from 5% → 7.25%, increasing the number of trainees by 46% without any increase in marketing spend or application volume.

Based on the success of the initiative, the client and GetScale have continued to explore additional cohorts, programs, and use cases for GetScale outreach.